How can podcasts improve your massage practice?
This is a question I’ve been asking myself over the last few weeks. As a consumer of a variety of podcasts for business reasons, self improvement and entertainment. I thought it was about time I introduced you to the world of podcasts and shared with you a few that I feel could really help you take your practice to the next level.
So what is a podcast?
A podcast is an audio (or sometimes a video) show made available online that can be downloaded and consumed on your mobile device. Think of it as a portable series or news show, where you can choose exactly which shows you wish to subscribe to and ignore the rest available on the internet.
On an iOS device you have the native Podcasts app, which will allow you to search iTunes for shows of interest to you and then subscribe to them. Any new episodes can be automatically download available online or offline when it suits you. Android users can use the Stitcher app which has similar functionality to Podcasts.
My own favourite app of choice though is Overcast, it is a bit cleaner and has a lot of features I find come in handy such as increasing playback speed, receiving recommendations for new shows, and it’s integration with other devices.
Play around with the different available applications and choose one that suits the way you want to consume podcasts or that feels more comfortable to use.
I have a podcast app, now what?
Now it’s time for you to find podcasts that meet your interest.
So let me introduce you to two of the best Massage related podcasts available and explain how they are going to help improve your practice.
If you are new to the idea of podcasts, this is a great entry level one for you to subscribe to, and I would suggest that you download every single episode and start from the beginning.
Each episode is relatively short, about 10-20 minutes at most and it’s presented in a Q&A fashion.
One question will be asked at the beginning of the episode and the presenters will then provide you with some insight into how to improve your business practices.
Its definitely a business related podcast, and focuses on the inner workings of a massage business.
I’ve admired Allissa Haynes for many years, and you can’t go wrong by heeding the advice she has to share with the world.
Now this is where we get into the deeper levels of knowledge a podcast can provide us.
This is a podcast that is hosted by the Massage Therapy Foundation. An organisation focusing on improving public perception and understanding of massage therapy through research studies, articles, case studies and case reports. If you don’t know the difference between those, don’t worry Ruth Werner and friends are there to hold your hand while they explain all of the academia side of the research world.
Each episode is structured on discussing one particular article of research. Explaining how the information can be applied in a practical way within your working environment or used to help educate your clients.
Additionally they also discuss how you can become involved in massage research. With resources helping you through the process of case studies, reports and how you could become published in a leading journal.
These episodes are slightly longer, and can last anywhere from 30-50 minutes.
When can I fit this in?
The beauty of podcasts is that they are completely mobile. If you have a commute to work, or shuttle your kids around. If you are pounding the treadmill at the gym or at home, simply pop your headphones on and hit play. Podcasts are a great way to multitask, allowing you to learn and grow whilst completing other tasks.
You could even enjoy your favourite podcasts while doing the housework, or relaxing on the beach.
I’d love to hear from you if you decide to give these podcasts a try. And if you already listen to some podcasts please share your favourites with me. I’m always looking for new and interesting things to add to my list.